Following the eight norms of our readers

This is a new media publication in every sense of the word. It is published online and it uses the interactive channels of Web 2.0 to enable ‘prosumers’—people who want to have a hand in shaping the magazine—to collaborate on content and direction.
The Eight Norms we use as our guidelines are:

Freedom: Net Geners demand the freedom to choose. The more the better. The Internet has enabled that right and we eagerly compete in that environment.

Customization: The magazine will continue to evolve as Smart People representatives host discussion groups in the social networks and advocate changes in the magazine.

Scrutiny: We expect smart people to examine our value and determine whether our magazine is unique and worth time and money. And we expect to be continually tested.

Integrity: To earn your trust, Smart People must deliver quality, relevancy and truth by sharing the best of knowledge and information from the most reliable of sources.

Collaboration: Smart People magazine has been developed in collaboration with social networkers in an open, online worksite. Our prosumers continue to be our ‘board of directors’.

Entertainment: We learn and we do our best when we’re having fun. Smart People magazine is deliberately quick and lively and full of meaning all at once.

Speed: No one ever said magazines were speedy. But they’ll say it about this one. The magazine may be a periodical, but the flow of conversation is now.

Innovation: There’s never been anything like Smart People magazine. We dare to be different because we think differently and we urge our readers to think differently too. We heed the Eight Norms because we believe in them.