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01 (7) 2009 / html, Living — December 11, 2009

Spiderman! An example of personal branding

If you don’t get ‘personal branding,’ consider this: there really is a Spiderman.

At least, that’s what pop-culture guru and associate humanities librarian for Texas Tech University Libraries Rob Weiner set out to prove ... more for subscribers only! Please Login to continue reading or Register to get full acces to the magazine for 1 year - 25$ annual for a limited time ONLY! (regular 50$). Buy PDF back issues ($7.50 USD per issue)

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